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Design isn’t just about making things look good — it’s about making things work for people.

Written By: Yousaf Sufian CEO & Founder

Design isn’t just about making things look good — it’s about making things work for people.

When I first got into design, I thought it was all about visuals. Fonts, colours, layout — that kind of stuff. But as I started taking on real clients and building MYS Designs, I realised something…

Graphic design isn’t just about creating pretty things — it’s about understanding people.

Listening is your first design tool

Before you even open Photoshop or Canva, you need to listen.

Clients don’t always know how to explain what they want.

It’s your job to read between the lines — to ask questions, understand their vision, and guide them to something that actually fits their brand.

it’s something I’ve learnt over time, project by project.

Design is communication

Every design you make is saying something.

A logo, a flyer, even a social media post — it’s all about how someone feels when they see it.

I’ve learnt to think:

  • What message is this sending?

  • Will the right audience understand it?

  • Is it simple enough to stick?

That kind of thinking doesn’t just improve your design — it sharpens your overall communication.

Feedback will make you a better designer

One of the first things you learn as a designer? Not everyone will love your first idea.

And that’s okay.

Clients will ask for changes. Some feedback will make your work better. Some won’t. But every round teaches you how to stay creative under pressure — and how to separate your work from your worth.

You don’t need to be the best designer — just the most reliable

Seriously. You can have amazing design skills, but if you miss deadlines, ignore feedback, or don’t follow the brief… people won’t come back.

Being consistent, professional, and easy to work with matters just as much as your portfolio.

Lesson learnt:

  • Listening is just as important as creating.

  • negative Feedback isn’t failure — it’s part of the process.

  • Reliability beats raw talent every time.

If there’s anything specific you’d like me to write about or any content ideas you may have, feel free to reach out on my socials or email me at: [email protected].

Talk soon!

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