Good morning {{first_name}},
Today I want to tell you a story.
I was sat with my grandad showing him some of my work. We got onto colour palettes, then printing on clothing, and eventually it led to this.
A long time ago, my grandad and my grandma worked in embroidery. They printed logos on school uniforms and workwear.
One day, a man came to them as a customer.
He liked the work. In fact, he liked it so much that he kept coming back.
Again and again and again.
For 20 years.
Two decades.
Over that time, my grandad and grandma provided him with quality service and consistent work, without fail.
Over time, the man became more successful.
Years later, my grandad saw him again. The man walked past him without recognising him.
My grandad called out and asked if he remembered him.
The reply was that he’d met a lot of people and was very busy.
So my grandad reminded him that he had been his customer for 20 years.
The response didn’t change.
Here’s a very simple way to look at it.
It’s like someone helping you learn to ride a bike. Once you can ride on your own, you don’t act like they were never there.
They helped you get moving.
Just like my grandad helped that man by providing quality work and service for 20 years. He played a part.
The lesson is clear.
Don’t forget the people who helped you when things were smaller.
If you’re reading this, {{first_name}}, here’s something you can do today.
Think of one person who supported you early on. Send them a message. Keep it simple. Let them know you remember.
How you treat people once you no longer need them says a lot about who you are.
Speak soon {{first_name}}