Good Morning {{first_name}}
For the last 3 weeks i have been working on a branding project for a leisure centre dedicated to helping people lead healthier, more active lives.
The problem: Their old identity didn’t capture the energy, inclusivity, or variety of services on offer it felt disconnected from the community they’ve built.
The solution was a bold, flexible visual system that highlights both activity and accessibility. From logo marks to colour choices, every element was designed to feel vibrant, welcoming, and instantly recognisable.
The result: A refreshed identity that communicates the centre’s mission at a glance, helping members and visitors understand what makes it special without needing a single word of explanation. - View Case Study
Logo Breakdown
When we created the Better UK logo, strategy wasn’t just a step it was the foundation. Every choice had a reason. Through our session, we uncovered what the brand truly stood for: inclusivity, reliability, and safety. These weren’t just words they were the promise the brand makes to its community.
Box 1 - The Shield: Safety isn’t optional for Better UK; it’s non-negotiable. The shield communicates protection, reliability, and the reassurance that the brand can be trusted. It’s the visual anchor that immediately signals stability.
Box 2 - The Overlapping Lines: Connection drives inclusivity. The lines show unity and togetherness, the way Better UK brings people together, forming a network that supports every individual. It’s simple, but it tells the story of community and belonging.
Box 3 - The Person: At its heart, Better UK is made for the people. The figure represents health, wellness, and inclusion. It reinforces that the brand doesn’t just serve a demographic it celebrates everyone, ensuring inclusivity isn’t just a value, but a visible, living part of the identity.
Final Brand Identity ⬇️
Final Brand Identity
Talk Soon {{first_name}}
Yousaf