Morning {{first_name}} ,
The other day, I was sitting in a coffee shop working on a logo concept for a client.
I was refining it, polishing it, trying to make it as good as possible before showing him.
Then I thought:
Why am I continuously refining this to perfection?
I had recently started reading a book, and one of the ideas that stuck with me was that you shouldn’t be scared or nervous to present your ideas.
So I stopped overthinking and messaged him.
He replied:
“Call in 30 minutes.”
There was just one problem.
I was in a noisy café, and I had no headphones.
So I packed up, speed-walked to a shop, bought some headphones, found a quieter café nearby, and joined the call.
The meeting went well.
But then he told me he wanted the logo to be much more simplified than what I’d created.
I was relieved.
Because now I knew exactly what to do next.
Instead of spending hours perfecting one idea, our next call will be about showing him around 10 rough ideas, picking the strongest parts, and merging them together.
And it made me realise something.
If I had spent another few hours making that first concept perfect, I would’ve eventually shown it to him and realised it wasn’t worth all that time.
I would’ve made the wrong direction look better.
Sometimes you don’t need to make something perfect.
You just need to put it in front of someone.
Get the feedback.
Find the direction.
Then make it good.
Talk Soon
Yousaf