this is the hard truth you need to hear

Quick Note: Not every newsletter will have an audio version. This one doesn’t but whenever I can, I’ll record one for you.

I’ve lost count of how many times I’ve heard:

“I’m gonna start a business.”

“I’ll go gym when I feel ready.”

“One day, I’ll…”

But here’s the truth most of those people never do. They talk about it, but when it’s time to act? Nothing.

Why? Because they’re waiting for motivation.

Motivation is like caffeine. It gives you a little buzz, then it’s gone. If you rely on that, you’ll never build anything.

What actually works is discipline. And discipline isn’t fancy. It’s simple. It’s boring. But it’s what makes things happen.

Here’s the blueprint you can follow right now:

1. Pick your WHY. If your reason is weak, you’ll quit. Mine? My family. That Manchester apartment isn’t just glass and a skyline it’s proof I can give them the life they deserve.

2. Kill the waiting game. Stop saying “I’ll start next week” or “when I feel ready.” You won’t. Start now, even small. Send one DM. Do one workout. Launch one idea.

3. Cut the excuses. “I’m tired.” “I don’t have time.” Everyone’s tired. No one has time. Excuses are just comfort disguised as logic.

4. Build autopilot. Make the habit so automatic you don’t debate with yourself. I don’t argue with myself about brushing my teeth. That’s how gym, work, and focus should be.

That’s the blueprint.

So , you can scroll past this and keep relying on motivation.

Or you can anchor your WHY, kill the excuses, and start moving today.

All the best, mate

– Yousaf